As part of Global Accessibility Awareness Day (GAAD), this design challenge invites creatives in Indonesia to reflect on a simple question: why does accessibility matter? Participants are encouraged to create and share visual content based on their own perspectives and experiences. The interpretation is open, as long as it stays connected to the theme. Participants will share their work on social media, helping amplify the message and reach broader audiences. Through this process, the challenge hopes to open up more space for voices, stories, and ideas around accessibility, including everyday barriers, inclusive design, and how accessibility shapes people’s lives.