Awareness campaign through 50 personal profiles on Instagram

Every year, the AccessBoost course (about digital accessibility) participates in some way with GAAD promotion actions. This year the action will be different and unprecedented. Through 50 profiles (of friends and acquaintances), at 9 am on May 18, 2023, posts will be published with a black screen (with nothing written) and only the following caption: “This post contains the alternative text “. There will only be the alternative text explaining the campaign. We know that many people will not know what it is about this will generate curiosity. After 1 hour of the post, all profiles will include a response informing what the campaign was about and the importance of having alternative text in posts on social networks. There will be the dissemination of both the GAAD and the AccessBoost courses.