Throughout GAAD week, we will be sharing on the Web for All Movement’s social media profiles (Instagram, Facebook and Linkedin) testimonials from some people with disabilities in our network, telling what they do on the web when they find accessible websites and applications, for example. Developing digital channels with accessibility can no longer be seen as a favor or as an unnecessary investment. This thinking is outdated and urgently needs to be updated. Digital accessibility is provided for in the Brazilian Inclusion Law (LBI – 13.146), more specifically in article 63. There is also a very recent ABNT standard – NBR 17225 – with all the detailed recommendations used globally to make websites accessible. The campaign theme chosen for this year is “We are here: accessibility is not a favor!” This concept was chosen because, despite all the barriers, people with disabilities are present on the web every day. They are working, studying, creating, consuming. It is not about the future: it is about presence. And ensuring digital accessibility is not a favor, it is the minimum. It is recognizing a basic right. In addition to showing these people how to generate more connection with society, we will share educational content on how to develop accessible digital projects. We will also teach how to identify accessibility flaws on websites and how to correct them.
How people can participate:
a) Reposting our posts to raise awareness in your network.
b) Tagging people and companies in the comments of our posts and encouraging your contacts to reflect on this urgent and necessary topic.
c) Sharing this issue with the leadership and colleagues of the company where you work and suggesting that they start a review of accessibility on the organization’s internal and external digital channels.
d) Making your own posts more accessible by describing the images, captioning videos and ensuring adequate contrast in the images you post.
e) Taking advantage of the commemorative date to create themed corporate events to raise awareness among the internal public of the company where you work.