For many companies in Portugal, 2025 will mark the date on which the new law on accessibility applied to the private sector will come into force. Resulting from a European legislative initiative, the European Accessibility Act, this will be a challenge for products and services, with a view to creating a more inclusive reality. In Portugal, for some time now, there have been some companies that have been making very sustained progress in this area. Transforming products and services, creating new ways of working as a team and even redefining many of their internal policies. In this conversation, we will seek to highlight concrete examples of activities and initiatives from two companies that are completely essential to the lives of consumers in Portugal: Sonae MC (owner of Continente) and IKEA.